NEW SHINE
NEW SHINE
FOUNDED IN 2014, HEROINE SPORT IS TRANSFORMING THE ACTIVEWEAR INDUSTRY THROUGH ITS BOLD DESIGNS AND INNOVATION. DRAWING INSPIRATION FROM HIGH FASHION AND USING CUTTING EDGE PERFORMANCE TECHNOLOGY, HEROINE SPORT ARTFULLY CRAFTS THIS HYBRID COLLECTION OF PREMIUM HEROINE CLOTHES. THE COMPANY IS HEADQUARTERED IN LOS ANGELES AND PROUDLY "MADE IN USA."
OUR NAMESAKE, HEROINE, IS AN EXTENSION OF OUR CUSTOMER – A WOMAN DISTINGUISHED BY STRENGTH, ENDURANCE AND EMPOWERMENT. OUR COLLECTION OF HEROINE CLOTHES REFLECTS THIS SPIRIT, BLENDING PERFORMANCE, STYLE AND CONFIDENCE FOR WOMEN WHO LEAD ACTIVE AND EMPOWERED LIVES.